Authority · 249 articles in the corpus
Dave Kellogg
Articles
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- The Dogshit Bar: A Memorable Market Research Concept
- Marketing Evolution in the SaaS Era: From Leads to Customer Lifetime Value
- Enterprise SaaS Churn Rate Calculation: A Comprehensive Framework
- How to Manage Your First Sales VP at a Startup
- The Four Levers of SaaS: A Framework for Managing New ARR
- On Hiring: Promote Stars, Not Strangers
- Lead Nurturing, Fast and Slow
- The Case for Early Termination: Why Executives Should Fire Fast
- The 90-Day Rule: Taking Ownership of an Inherited Team
- Why Media Should Stop Sizing Private Companies by Valuation Instead of Revenue
- CEO Transition Realities: Debunking Common Myths in Startup Leadership Changes
- Why Evasive Interview Answers Hurt Your Candidacy
- Marketing is Too Important to be Left to the Marketing Department
- The Hype Factor: Quantifying SaaS Company Valuation Efficiency
- CAC Payback Period: Understanding Risk vs. Return in SaaS Metrics
- CEO Credibility on Stock Price: Jeff Weiner's LinkedIn Message and the Critical Missing Element
- SaaS Valuation Floor: Analyzing the Rebound Opportunity in 2016
- SaaS Valuation Floor Analysis: Assessing Remaining Downside Risk in 2016
- 11 Rules for Running an Effective Sales Kickoff
- CEO Leadership Paradox: Maintaining Optimism While Confronting Reality
- Why SaaS Companies Should Not Rely on Total Contract Value (TCV) as a Primary Metric
- Simplifiers Go Far, Complexifiers Get Stuck
- Survivor Bias in SaaS Churn and Retention Rate Calculations
- Management Levels Demystified: The Real Distinctions Between Manager, Director, and VP Roles
- Career Development Strategy in High-Tech: Managing Brands, Categories, and Trajectories