Authority · 245 articles in the corpus
Dave Kellogg
Articles
Showing 1–25 of 245
Last 30 days
· 1
Last 90 days
· 8
- The Brute-Force Era of AI (and What Comes After)
- The Re-emergence of Product Line Marketing: Addressing the Gap in Decomposed Marketing Organizations
- CMO Leadership and AI in Business: Audio Presentation and Essays
- Ethical Guidelines for AI Use in Business: Ownership, Transparency, and Cognitive Responsibility
- The Magic Box Paradigm: Why Founders Should Master M&A Strategy Before Selling
- Be the CMO Everyone Wants to Work With
- Technology-Driven Job Displacement: Why Knowledge Workers Should Embrace Career Transitions in the AI Era
- Why The Rule of 40 is Becoming the Rule of 60 -- and What You Can Do About It
2026
· 2
2025
· 14
- Buyer-Centric Messaging: The 'I Want' Song Framework for B2B Marketing
- The Era of Haves and Have-Nots
- Solving the SaaS Pipeline Crisis: Strategic Solutions for 2025
- Do No Demotivation: A Hippocratic Oath for Startup Boards
- Aligning Product and Go-To-Market Strategy Using Customer Value Metrics
- The Future of Sales Development: Where Will Tomorrow's Sellers Come From?
- Your ICP Starts as an Aspiration and Becomes a Regression
- Aligning Product and Go-To-Market with Metrics
- Product Differentiation in Crowded Markets: Why the 'Sea of Sameness' Is a Marketing Problem, Not a Market Problem
- The First Rule of Messaging: When in Doubt, Be Clear
- Hiring Your First Salesperson: A Contrarian Framework for B2B SaaS Startups
- Business Modeling: Why All Models Are Wrong, But Some Are Useful
- Three Ways To Get Fired as CEO
- A CEO's High-Level Guide to GTM Troubleshooting